Photography: Max Willcock
Photographer Max Willcock has created a series of posters sharing the stories of seven cyclists and the importance of wearing a helmet when out on the road.
Cyclists reduce their chance of a fatal head injury by nearly 70% by #Wearingahelmet. These seven cyclists know their story because they were #Wearingahelmet.
Source: International Journal of Epidemiology (https://academic.oup.com/ije/article/46/1/278/2617198).
Thank you to Falmouth Cycles and Bike Chain Ricci for their support.